Who we are

About Us

Baseline is a Digital Product Agency that builds user-centric digital foundations, platforms, scalable products for brands. We believe a strong baseline allows everything else to fall into place. With the design in heart, we’re laser-focused on functionality – creating flexible solutions that scale to support growing businesses.

We choose to work with forward-thinking brands, from Fortune 500 to boutique, who set high bars for quality and emphasize positive impact. Together we craft practical solutions to problems and bring new products to the market. Leveraging design-forward-thinking and user experience we align on business goals and customer needs to produce consumer, enterprise, and internal digital products.

Experience

Our executive leadership is hands-on, applying a senior-level marketing and design acumen throughout each step of the process. Best-in-class creatives, designers, strategists, producers, and creators who know how to get things done.

Collaboration

We know together we are greater than the sum of our parts and that includes you. A mix of practical pedants and creative artists. We “nerd-out” and share when it comes to colors, shapes, typography and all small little details.

Insights

Through extensive research, user studies, we unearth insights that drive conversion, profitability, and growth. Using an agile, iterative process, we make quick informative decisions. We possess a unique talent of making complicated things easy.

Our Process

01 — Discovery

We ask a lot of questions to understand your goals and your customers’ needs to set up for success. We start by understanding the business, brand, technology, your goals and the demands of the customer. This gives us insights into the problems we are trying to solve and the product strategy.

02 — Strategy

We analyze and set actionable items that make up an entire design direction to follow. We design and roadmap multi-channel solutions throughout the journey, optimizing the experience for maximum impact. Create branding guidelines and content.

03 — Execution

Streamline the agile and collaborative design process (to get things done quickly). We design, build and continually test and iterate. As many iterations as it takes to achieve perfection and create the best user experience and scalable product.

04 — Launch

Pop a bottle to celebrate the launch (jk) We make sure we’ve hit all the goals and deliverables before we launch. Conduct a thorough QA and user testing before launch. Review end-to-end solutions and optimize functionality. Deliver innovative, high-quality, cost-effective solutions that scale.

05 — Evolve

We help track successes once the product hits the market. We rely on real-time data to plan, develop, and deploy new features. This allows us to deliver even more value as the product matures. We always design to scale and set goals for future successes.